This session covers what’s in the vertical search algorithms for local, images, news, shopping, etc. and how can you optimize content to reach the top of these results.
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SEO Link Building Copywriting Website Audits Case Studies
SEO Tactics for Vertical Search Inclusion & Rankings
SEOmoz Expert Training — Seattle, WA
Link Building Basics
Search Engine Strategies — San Jose, CA
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.
Moderator:
Mike Grehan, Global KDM Officer, Acronym Media
Speakers:
Michael Gray, President, Atlas Web Service
Jeff Quipp, President & CEO, Search Engine People
PJ Fusco, Natural Search Director, Netconcepts
Jody Farmer, VP, Strategic Marketing, CreditCards.com
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Sitemaps and Webmaster Tools
SEOmoz Expert Training — Seattle, WA
When and how to effectively use the tools from Google Webmaster Central, Live Search Webmaster Center, and Yahoo Site Explorer.
Why Sitemaps shouldn’t be necessary (and why to sometimes use them anyway)
Speakers:
Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts
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Elite Site Architecture for Enterprise, E-Commerce and Micro-Targeted Domains
SEOmoz Expert Training — Seattle, WA
The link and content structure of a website is critical to achieving full indexation and maximizing potential rankings. This session will cover specific strategies for link distribution, content organization, and controlling & flowing PageRank/link juice.
Speakers:
Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts
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More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense
Search Engine Strategies — San Jose, CA
This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. We’ll discuss the “long tail approach” from a tactical standpoint, including strategies that fit the users of this emerging market, as well as examples of why this works in terms of increasing sales.
Highlights of the presentation include:
- Keywords: Capturing consumers with tail
- The power of secondary search engines
- Case study examples of the concept “in action”
Moderator:
David Szetela, CEO, Clix Marketing
Speakers:
Mary Bowling, Senior SEO, Blizzard Internet Marketing, Inc.
Brock Purpura, CEO, Etology
Aaron Shear, Partner, Boost Search Marketing
Stephan Spencer, Founder & President, Netconcepts, LLC
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SEO Mistakes Most Bloggers Make
WordCamp — San Francisco, CA
From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.
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Google: Search Engine Optimization
Stanford University Tech Briefings — Stanford, CA
During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to:
- Check your “Google Pulse”
- Estimate missed opportunity costs
- Ensure Google crawls 100% of your site, including dynamic pages
- Design your pages to dominate rankings
- Avoid getting banned by Google
- Wield invaluable SEO tools you’ve not yet heard of
- Build high-quality links from trusted sites, and boost your PageRank along with your rankings
- Prepare for changes to come
- …and so much more!
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Pottery Barn Boosted SEO Results by 1,000%+
In this article Forrester Research discusses how large ecommerce businesses will use online marketing to grow this channel. Natural Search is one piece of the online marketing pie. Home decor etailer Pottery Barn increased the success of their organic search initiative with use of Netconcepts SEO technology:
“…Pottery Barn boosted natural search results between 1,000% and 9,800% across its sites by investing in GravityStream, a technology sold through its search agency to automate SEO work. “
To read the complete article, visit the Marketing Daily column at MediaPost Publications.
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SEO Toolbox Tips
How current is your SEO Toolbox? Do you have all the tools needed to research, analyze & diagnose the SEO issues for your website? Are you reading the most useful blogs? How well organized are the RSS feeds you subscribe to? Are you using webmaster tools to gain an inside view to how the search engines see your website? In this article Netconcepts Director of Search, P.J. Fusco shares a few of her favorite goodies in her SEO Toolbox:
…updating and refreshing your SEO toolbox requires a continual flow of information to keep up with the job’s demands. Keeping your SEO toolbox well organized and current has never been more challenging.
Read the full SEO Toolbox article at ClickZ.
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SEO Report Card: Littlepixiegifts.com.au
A SEO review of this site and the Best Practices in use, as well as opportunities for new optimization. Analyst Jeff Muendel of Netconcepts goes through the site with a fine tooth comb. Learn from his findings on how to analyze your ecommerce website and tweak it in time for holiday traffic.
If Little Pixie Gifts has an SEO weak point, it is in the URLs. As search engines spider the URL addresses along with title tags and page content, each URL should reflect the keyword theme of the page. Instead, Little Pixie Gifts has URLs like http://www.littlepixiegifts.com.au/cart.php?target=category&category_id=62. While such a URL doesn’t necessarily hurt things from a search engine perspective, it certainly doesn’t help.
To read the full article, visit Practical Ecommerce.
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